The MKTBIG15™ Journals ranking is a quarterly updated ranking of universities’ research publications in the leading marketing journals. This ranking is based on the research publications of universities in the past five years (2018-2023). Non-peer reviewed articles like book reviews, editorials, commentary, and introduction to special issues are excluded from the ranking, as well as articles that have been retracted. To obtain a total score, we used a method that is also utilized by UT Dallas. However, we differ in that we calculate scores for universities instead of business schools, which is the main factor contributing to the slight variation between MKTBIG15™ scores and rankings and those provided by UT Dallas. To see other differences, please click here.
The university score is calculated based on the proportion of authorship for each article (1/n, where n=the number of authors for an article). For each paper, we divide up credit among the authors. So, if a paper has 4 authors, each university the authors list as their affiliation will get 0.25 added to their total score. Only the first affiliation is credited if two or more affiliations are listed for an author. Faculty members of distinct campuses of a university are credited as being affiliated with different institutions. For example, an article written by a faculty member at the University of California – Riverside would be credited to the University of California – Riverside rather than the main campus of the University of California.
The marketing journals were selected based on existing lists such as the UT-Dallas journal lists, Financial Times Top 50, ABS (4 & 4*) & ABDC (A*), and also underrepresented journals that published numerous marketing articles (e.g., Journal of International Marketing). The 15 selected journals are:
Note on Per Capita Ranking: The overall ranking does not account for faculty size and may favor larger schools. The per capita ranking, however, adjusts for the number of faculty members to provide a more size-neutral assessment of research productivity.
Faculty size count: Faculty size data was collected from online directories in April 2024. For marketing departments encompassing other disciplines (e.g., Hospitality, Supply Chain, Management), we attempted to count only marketing scholars. The faculty size calculation explicitly excludes instructors, lecturers, clinical faculty, part-time faculty, fixed-term faculty, professors of instruction, teaching professors, honorary professors, research professors, research associates, educators, professors of practice, executive professors, executives in residence, and practitioner faculty. Additionally, emeritus faculty, courtesy appointments, visiting professors, and professors in residence are not included. However, joint appointments are factored into our totals. Associate deans, deans, and other administrative roles are counted only if they are tenure-track and listed in the main faculty directory for their respective units.
Since journal quality might change over time, the journals that comprise the MKTBIG15™ are reevaluated constantly. The MKTBIG15™ team attempts to ensure the validity of these data. However, some errors may exist. If you observe an error in the information provided or would like to provide other feedback, please contact me at sina.aghaie@wichita.edu
If you are referring to MKTBig15, please cite it as:
Aghaie, Sina (2023), MKTBig15: Explore who, what, when, and where published. Available online at https://www.mktbig15.com
